Meet Lisa, a Creative from New Jersey*

Product Design & Strategy Lead: I am a Product Design and Strategy Lead specializing in the design of scalable enterprise systems. With over 15 years experience, I blend strategy, storytelling, and high-fidelity craft to build resilient digital ecosystems for global enterprises.

My background in Graphic and Communication Design from FIT serves as my foundation for transforming technical complexity into elegant, meaningful, inclusive design. I thrive on the challenge of aligning business goals with user empathy, and partnering with engineering and product teams to ship world-class experiences that prioritize accessibility, trust, and measurable impact.

Core Expertise:

• DesignOps: Creating and branding modular design systems to maintain visual coherence and technical excellence across user platforms.

• Strategic Leadership: Creative direction of end-to-end deliverables, from discovery and heuristic evaluation to NN/g award-winning delivery.

• Cross-Functional Governance: Partnering with stakeholders to align design vision with technical feasibility, security compliance, and global brand standards.

The Creative Lab: I’m also an illustrator and storyteller. 2Dog Design is where I explore character-driven narratives through my series, The Adventures of Molly and Dawson, and contribute to our local community, keeping my visual craft sharp and my storytelling intentional.

Case Studies & Enterprise Systems: To protect the proprietary and confidential nature of my work with IBM and One Call, these case studies have been adapted to omit or modify sensitive information. The strategic frameworks, methodologies, and architectural approaches remain representative of the award-winning solutions I developed and delivered.