Meet Lisa, a Creative from New Jersey*

I am a Product Design Lead specializing in the Design of Scalable Enterprise Systems. With over 15 years of experience, I blend strategy, storytelling, and high-fidelity craft to build resilient digital ecosystems for global enterprises like IBM and MetLife.

My background in Graphic and Communication Design from FIT serves as my foundation for transforming technical complexity into elegant, scalable systems. I thrive on the challenge of aligning business goals with deep user empathy, partnering with engineering and product teams to ship world-class experiences that prioritize accessibility, trust, and measurable impact.

Core Expertise:

• Systems Architecture: Engineering and branding modular design systems (like Carbon Mobile and Ant) to maintain visual coherence and technical excellence across 400k-user platforms.

• Strategic Leadership: Directing end-to-end DesignOps, from discovery and heuristic evaluation to NN/g award-winning delivery.

• Cross-Functional Governance: Partnering with stakeholders to align design vision with technical feasibility and global brand standards.

The Creative Lab: When I’m not solving enterprise design puzzles, I’m an illustrator and storyteller. At 2Dog Design, I explore character-driven narratives through my series, The Adventures of Molly and Dawson, keeping my visual craft sharp and my storytelling intentional.

Case Studies & Enterprise Systems: To respect the proprietary nature of my work with IBM and One Call, these case studies have been sanitized to protect sensitive data. The strategic frameworks and architectural logic remain representative of the award-winning solutions delivered.